Ethics GAAP Innovation Management 
Harvard Business Review
NOVEMBER 29, 2010
Say that in a roomful of managers, and you get nervous laughter. Wall Street's " financial innovations " of recent years seem to have given creativity a bad name. Two myths about creativity underlie the squeamishness: First, that creativity is morally, ethically good. "Creative accounting" is really bad. Except when it's good.
Harvard Business Review
APRIL 3, 2015
GAAP and FASB standards require financial reporting of earnings, cash flow, and profitability – all measures that investors have traditionally examined. To gain more insights into a specific firm, investors have shown more interest in intangibles like strategy, brand, innovation, systems integration, collaboration, and so on.
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