Ethics for Technologists (and Facebook)

Harvard Business Review

In retrospect, if I had to write it again, I’d include a section or chapter on ethics. The ongoing explosion of technologically-enabled business opportunities inherently expand the ethical dilemmas, quandaries and trade-offs managements will confront. Indeed, what does “informed consent” even mean when neither the customer nor the researcher can know in advance what the potential risks and impacts of —say—a social media experiment may be?