A Penny for My Thoughts – Sid Levinsohn : Blog | Executive.
CO2
JANUARY 4, 2011
At the time our mission statement was, “ Anything for a buck, as long as it is legal and ethical. &# So we were paid to take a newsletter promotion Sid was doing for his business, we was a gifted writer (and a student of great copy writers), and attach a penny to each of the 18,000 newsletters.
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