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The Big Picture of Business – Each Role Matters. The Value of Support Staff

Strategy Driven

She was the model for executive assistants and office managers everywhere. Bandleaders on the late-night are vital #3 characters on the show, including Doc Severinsen, Skitch Henderson, Paul Shaffer and The Roots band. Therefore, our loyalty to the company rises, and we are more productive. Gene Autry had Pat Buttram.

Rogers 62
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Twelve Ways to Create Barriers to Competitors

Harvard Business Review

Brand loyalty. To paraphrase Bruce Henderson , the founder of BCG, "the essence of strategy is to convince competitors not to invest in areas of strategic importance to you." IKEA, Starbucks, eBay, and Apple's iPod all have scale economies often based on first mover status that provide ongoing competitive advantages. Investment.

Aaker 15