Retailers Can’t Rely on Holiday-Season Gimmicks Like They Used To
Harvard Business Review
NOVEMBER 3, 2015
All of these require year-round dedication to management and marketing, rather than once-a-year sales gimmicks. Distribution can also be a powerful competitive lever if executed with precision. Outdoor retailer REI does this well across their channels including email, mobile, website, stores, in-store kiosks, and print.
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