In the CEO Afterlife

APRIL 1, 2012

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

Trout 249

Trout Reis Sports Brand 249

Harvard Business Review

FEBRUARY 25, 2014

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 9

Marketing Reis Brand Retail 9

Rajesh Setty

JULY 16, 2013

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company. Amplify means to extend the reach of your offering.

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

NOVEMBER 3, 2015

All of these require year-round dedication to management and marketing, rather than once-a-year sales gimmicks. Distribution can also be a powerful competitive lever if executed with precision. Outdoor retailer REI does this well across their channels including email, mobile, website, stores, in-store kiosks, and print.

Retail 8

Retail Reis Price Discount 8

Harvard Business Review

MAY 14, 2015

The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. While many startups fail because of poor execution, I would argue that the majority fail because their product has no market. First, it’s easy to talk yourself out of a good idea.

Productivity 8

Productivity Products Reis Definition 8

Harvard Business Review

FEBRUARY 3, 2015

Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages. They seemed to think that designing and managing the customer experience is a marketing function, as if the customer is only associated with marketing, and the store only with operations.

Brand 8

Brand Reis Objective Merchandising 8

Thin Difference

APRIL 11, 2019

Most business executives want order, although chaos and uncertainty appear often. Producer: owned by producers of commodities or crafts who have joined forces to process and market their products. Publix Super Markets , more than 50 percent employee-owned. Different business and organizational models exist. Cooperative Examples.

Organization 62

Organization ESOP Cooper Reis 62