Tony Mayo

OCTOBER 24, 2014

Chris Haddon sits down for a high-level conversation with Executive Coach, Tony Mayo, who has been coaching him and his business partners for years. For Executives How to Set Goals' During this time they have made tremendous progress in their professional and personal lives. Check it out here.

Mayo 141

Mayo Reis Executive Coaching Execution 141

In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Over 25 years, Red Bull tenaciously sticks to strategy in everything it does.

Trout 249

Trout Reis Sports Brand 249

Rajesh Setty

JULY 16, 2013

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

NOVEMBER 3, 2015

Distribution can also be a powerful competitive lever if executed with precision. Outdoor retailer REI does this well across their channels including email, mobile, website, stores, in-store kiosks, and print. Retailers also use different store formats and new channels to make their brands more relevant and accessible to customers.

Retail 8

Retail Reis Price Discount 8

Harvard Business Review

FEBRUARY 25, 2014

Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. But that’s an artifact of our big data obsession. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

MAY 14, 2015

While many startups fail because of poor execution, I would argue that the majority fail because their product has no market. When you whiteboard with people who share your passions, interests, and expertise, you often gravitate towards an idea that you would use, you would like, and you would buy. The difference is in intent. .”

Productivity 8

Productivity Products Reis Definition 8

Harvard Business Review

FEBRUARY 3, 2015

Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages. REI’s brand platform is the excitement and adventure of the outdoors; Chick-fil-A’s is exceeding customers’ expectations with a servant’s spirit.

Brand 8

Brand Reis Objective Merchandising 8