article thumbnail

Integrated Marketing and Social Networks

Coaching Tip

"We think every industry is going to be rebuilt around social engagement," Chief Operating Officer Sheryl Sandberg said. Sandberg said, adding, and “News, health, finance, shopping and commerce— we think similarly, all of these things will be rebuilt by companies that work with us to put social at the core.". Seth Godin: Poke the Box.

Marketing 102
article thumbnail

The Rise of the Chief Customer Officer

Harvard Business Review

About one quarter of these CCOs formerly held operations positions. Our operations departments were focused on our products and services, our finance teams on collecting payments, and our sales and business development teams on meeting short-term revenue goals. They have power and influence resources.

B2C 15