Leading Blog

FEBRUARY 5, 2021

We discovered through a rigorous analysis applying 70 years of Nobel-prize winning economics that Mobsters have leadership teams and structures that enable their success despite continuous efforts to disrupt them. Forrester is the co-author of Relentless: The Forensics of Mobsters; Business Practices. Zimmerman , Ph.D.,

P&L 325

P&L Franchising Leadership Forrester 325

Harvard Business Review

JULY 17, 2014

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

APRIL 18, 2011

Three-fourths of those we examined sit on the executive management team within the company. Even if their teams are small, their voice on the executive management team means they have influence over how the company prioritizes and spends resources. About one quarter of these CCOs formerly held operations positions.

B2C 14

B2C B2B Forrester Budgeting 14