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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

Firstly, by facilitating all aspects of Apple’s hardware and pre-installing its own operating system, he secured sustainable competitive insularity. Campbell’s happens to be profitable but they’ve been trying to fix their weakening soup franchise for the past 15 years. Secondly, he innovated with blockbuster products iMac and iPod.

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