Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed
Harvard Business Review
JULY 21, 2014
A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. In this edited interview, Weed describes a new breed of marketing organization, and the CMO’s increasingly strategic role. Sustainable growth is consumer-demand led growth, and that’s the day job of marketers.
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