Remove Finance Remove Human Resources Remove Incentives Remove Influence
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Even Tiny Rewards Can Motivate People to Go the Extra Mile

Harvard Business Review

Business school faculty often bemoan how their students place too much importance on economics and finance courses and not enough on more humanistic ones, such as human-resource management. The introductory course on human-resource management was the ideal quasi-experimental setting to test the efficacy of small rewards.

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The Rebirth of the CMO

Harvard Business Review

To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership. The CMO also worked with the finance office and product managers to link pricing and benchmark data into the RFP process, which improved quality and response times. Marketing'

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