Finance Influence Technology Telecommunications 
Harvard Business Review
MARCH 26, 2015
That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics. The ability to offer financing gave the technology vendor a point of differentiation that helped it beat its revenue projection for the year.
Harvard Business Review
DECEMBER 16, 2010
These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. China isn't about to deregulate; India's bureaucratic raj may be loosening its grip on the subcontinent's marketplace but its influence is unavoidable. That's right. Contestification.
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