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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Regular training and workshops on business models, finance, and market shifts can also significantly augment commercial acumen.

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World Business Forum – Day 1 Recap | N2Growth Blog

N2Growth Blog

What’s the ROI on a handshake? Can’t control relationships in social media.you have to give up control but make sure you still have command. Social Media is not about technology – it’s about communication. When it comes to social media fail fast and fail smart.

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Social Media Influence | N2Growth Blog

N2Growth Blog

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt. Social Media Influence [.]

Media 407
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. Simply writing blogs or creating other forms of content isn't enough to deliver ROI. Content marketing cannot be done by someone in finance that kinda dabbles in writing.

Marketing 105