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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Regular training and workshops on business models, finance, and market shifts can also significantly augment commercial acumen.

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The Importance of Testing in an E-marketing Campaign

Women on Business

If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney. The Most Effective Way to Improve Your Marketing We are just past the midpoint of the second quarter. 6 Best Tips to Online Cost Effective Marketing Is your business experiencing stagnation with the Recession?

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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

Related posts: ROI on Social Media Post by Dr. Marsha Firestone, contributing Women On Business writer. I learned, recognized really, that Social Media is one of the items in my business toolbox; that it should be chosen carefully and thoughtfully and focused.

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World Business Forum – Day 1 Recap | N2Growth Blog

N2Growth Blog

What’s the ROI on a handshake? Can’t control relationships in social media.you have to give up control but make sure you still have command. Social Media is not about technology – it’s about communication. When it comes to social media fail fast and fail smart.

Blog 360
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Social Media Influence | N2Growth Blog

N2Growth Blog

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

Richard Lorenzen Since we're a public relations agency that focuses on earned media, we've seen firsthand how integrating owned content and earned content can become a powerful combination for driving traffic and leads. Simply writing blogs or creating other forms of content isn't enough to deliver ROI. But yes, they do!

Marketing 105