Harvard Business Review

APRIL 4, 2017

Kennedy was clear from the outset that the real ROI for the lunar project would come from beating the Soviet Union in the space race. The best moonshots string together a series of much smaller projects or goals in the service of one big vision. Get return on your investment as you go. But each additional mission served to underscore U.S.

Wilde 14

Wilde Armstrong Project Technology 14

Harvard Business Review

MARCH 3, 2015

” In fact, forget “traditional” ROI (that lovely qualifier), focus on consumer use of social media and, instead of calculating the returns in terms of customer response, measure the number of visits with that social media application. Marketing Social platforms Advertising, Marketing & Public Relations'

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

AUGUST 10, 2016

To truly manage your media investments to ROI, you must manage your cost based on real impressions and business outcomes, not poor quality disguised as low cost. The real question is whether they are becoming more effective. It all comes down to return on investment, which is driven by outcome divided by cost.

Cost 8

Cost Price CPM Audience 8

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

Media 407

Media Influence Blog Real Estate 407

N2Growth Blog

OCTOBER 6, 2010

What’s the ROI on a handshake? Can’t control relationships in social media.you have to give up control but make sure you still have command. Social Media is not about technology – it’s about communication. When it comes to social media fail fast and fail smart.

Blog 360

Blog Brand Media Influence 360

Harvard Business Review

MARCH 18, 2016

Collectively: What is the cost benefit to the organization, and how quickly can we show ROI? Can IT help us integrate different tools to deliver a more seamless experience? How can we not only keep pace but innovate and lead? Where does it pay to take a calculated risk? And…where is that not possible?

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

APRIL 20, 2016

It would be terrific if we could be delivered from this dynamic by some miraculous new marketing model that demonstrates the ROI of creating really great content, even if it costs more to create, as well as the benefit of a restrained approach to email, even if it yields fewer leads.

Cost 8

Cost Marketing Content Media 8

Harvard Business Review

JULY 6, 2015

To answer this question, we at Fractl, a content marketing firm, collaborated with Moz to survey over 30 agencies specializing in content marketing about content formats and the metrics they use to track ROI. And I’ll get to what we found, below.

Advertising 8

Advertising ROI Content Marketing 8

Miles Anthony Smith

NOVEMBER 7, 2019

Richard Lorenzen Since we're a public relations agency that focuses on earned media, we've seen firsthand how integrating owned content and earned content can become a powerful combination for driving traffic and leads. Simply writing blogs or creating other forms of content isn't enough to deliver ROI.

Marketing 105

Marketing Content Audience Brand 105