N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.
N2Growth Blog
OCTOBER 6, 2010
There was a lot more common thinking than critical, innovative thinking. What’s the ROI on a handshake? Influence Dealing with Tough Times The Lost Art of Brevity The Leadership Vacuum Shut-up & Listen Stop Selling and Add Value Social Media Influence The Influence Factor Ideas Dont Equal Innovation Indispensable?
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N2Growth Blog
JUNE 11, 2010
Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt. I Think Not.
Harvard Business Review
JULY 6, 2015
To answer this question, we at Fractl, a content marketing firm, collaborated with Moz to survey over 30 agencies specializing in content marketing about content formats and the metrics they use to track ROI. Content marketing costs largely relate to the scope of the projects being produced (e.g.,
Harvard Business Review
NOVEMBER 7, 2011
In a recent study, public relations expert Adam Sherk analyzed the most frequent terms in company communications , and the results were eye opening. Here are the top ten: Leader, leading, best, top, unique, solution, largest, innovative, and innovator. Calculate the ROI of changing behavior, not of buying a solution.
Harvard Business Review
APRIL 4, 2017
” The notion of moonshots is a hugely appealing idea, whether you are an enterprise working on a market innovation, a nonprofit organization tackling societal problems, or a government trying to govern better. How can we get the moonshot formula right to unlock this approach to groundbreaking innovation?
Miles Anthony Smith
NOVEMBER 7, 2019
Siege Media stands out from the rest by innovating the way they create their content. With a team of talented marketers, amazing creatives, and SEO experts, they create content that stands out in an industry overloaded with a content publication. Simply writing blogs or creating other forms of content isn't enough to deliver ROI.
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