LVMH, Hermès, and the Danger of Going 'A Little Bit Public'
Harvard Business Review
MARCH 8, 2011
He would not sacrifice the long-term value of the Hermès brand for short-term profits. Professor Michael Moffett is Continental Grain Professor of Finance, and Professor Kannan Ramaswamy holds the William D. That is not what he does. Hacker Chair of Management, at the Thunderbird School of Global Management.
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