There Are 4 Futures for CMOs (Some Better Than Others)
Harvard Business Review
SEPTEMBER 8, 2017
This is a break from the traditional paths of finance, sales, and operations to the top spot. At Airbnb, CMO Jonathan Mildenhall is driving the company’s evolution to an end-to-end travel brand by reinventing “ experiential marketing.” Over: CMOs take over new responsibilities.
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