Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business Review

Action plans and Gantt charts can span many pages in pursuit of precision and concreteness. A nascent technology business might require an adaptive approach and a stable commodity business might require a classical, planning-based approach. Believing that users would want hard copies, they added digital technology to instant cameras, instead of creating a new product not requiring film. Morsa Images/Getty Images.