Globalization Marketing Maslow Short-term 
Harvard Business Review
NOVEMBER 5, 2012
In the aftermath of the global financial crisis and numerous corporate scandals, a director now confronts not only complex oversight accountability, but also personal risk and liability. Poor strategic alignment also hampers a board's ability to prioritize issues and set their near-term agendas.
Harvard Business Review
SEPTEMBER 1, 2011
The Great One's well-known words are often repeated in corporate corridors during discussions about understanding market trends. This is often the reason why thoughtful quantitative analysis that incorporates macro-economic trends, market share, competitive strategies, retail analysis and technological assessments so often misses the mark.
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