Goal Leadership Market Penetration Marketing 
HR Digest
OCTOBER 13, 2023
Identify Company Goals Good sales compensation plans are based on a clear goal and identifiable performance measures. Define Overall Business Objectives Define the company goals in terms of numbers as well as value additions and qualitative performance indicators that matter to the company.
Harvard Business Review
DECEMBER 21, 2011
Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. Your R&D group develops a unique new product. Manufacturing produces it. Your sales force is ready to execute. "We
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