Goal Marketing Microfinance NGO 
Harvard Business Review
JANUARY 22, 2015
Ending extreme poverty by 2030 is the BHAG – the big, hairy audacious goal – of our generation. ” Microfinance and other market-based interventions don’t generally reach them. While skepticism abounds, momentum is on our side, with poverty rates falling in every region of world.
Harvard Business Review
JANUARY 21, 2013
To address this, Cape Town-based NGO mothers2mothers employs and trains HIV-positive mothers as "Mentor Mothers" who work alongside nurses and doctors in clinics, providing psychosocial support to pregnant women and new mothers living with HIV. Yet, if scaling impact is the goal, these skills are essential.
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