article thumbnail

The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Setting goals that are too low. Marketing’s importance was fully embraced in the 1960′s. Marketing departments deal most often and immediately with the side effects of poor quality.

Quality 50
article thumbnail

You Can’t Do Strategy Without Input from Sales

Harvard Business Review

But the disconnect between sales and strategy (in this case, a lack of strategy to deal with a technology that is redefining the market and customer behavior) is the hidden subtext of the book. And appropriate incentives are a necessary but not sufficient cause of getting field behaviors to align with company goals. this comeback.”