Goal, Mass Marketing and Taylorism

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Goal

Mass Marketing

Taylorism

Making Room for Reflection Is a Strategic Imperative

Harvard Business Review

NOVEMBER 24, 2010

Most of us spend most of our time chasing the immediate reward, the short-run "objective," the near-term "goal — in short, the expedient and the convenient. Taylor s textbook about "productivity" squarely at my nose if youd like, but Id suggest: the sharpest implement you might not yet have in your toolkit is a set of reflection items.

Short-term

Short-term Guidelines Mass Marketing Telecommunications

Making Room for Reflection Is a Strategic Imperative

Harvard Business Review

NOVEMBER 24, 2010

Most of us spend most of our time chasing the immediate reward, the short-run "objective," the near-term "goal — in short, the expedient and the convenient. Or is there a bigger, more resonant, and fundamentally worthier goal we could — and should — be pursuing, like ensuring no human being goes thirsty?".

Short-term

Short-term Mass Marketing Marketing Mix Taylorism

Leadership Digital

Making Room for Reflection Is a Strategic Imperative

Making Room for Reflection Is a Strategic Imperative

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