Goal Planning Prahalad Technology 
Harvard Business Review
OCTOBER 22, 2012
Prahalad's 1989 HBR article "Strategic Intent" brought about a discontinuous shift in my career — from a professor of accounting to a researcher on strategy and innovation. As an idea, strategic intent is about setting a bold and ambitious goal, out of all proportion to a firm's current resources and capabilities.
Marshall Goldsmith
FEBRUARY 8, 2018
Authority on new technology and communication. Deepa Prahalad – Focused on design and emerging markets. Focuses on business development and implementation of new business plans across the Region. Keith Ferrazzi – Addresses behaviors that block the achievement of strategic goals. Faculty of Columbia Business School.
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