Why Those Guys Won the Economics Nobels

Harvard Business Review

Many lay readers are familiar with John Burr Williams and the dividend discount model , or the discounted value of future cash flows. You know, the future value of money, the present value of money — money today is worth more than in the future because you can invest it and get interest. Then at the end, when you’ve brought everything to the present, scenario by scenario, you average. There’s also a size factor and a value factor.