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Why People Keep Saying, “That’s What the Terrorists Want”
Harvard Business Review
NOVEMBER 20, 2015
The theory comes from the foundational work of Fritz Heider, the father of attributional theory. Heider saw individuals as “naïve psychologists” motivated by a practical concern – a need to simplify, comprehend, and predict the motives of others. Heider postulated that people process information by applying inferential rules that shape their response to behavior.
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