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Rising Sea Levels Won’t Doom U.S. Coastal Cities

Harvard Business Review

The induced innovation literature has taught us that drug companies focus their efforts on researching and marketing new drugs for which there is expected to be great demand (think of aging baby boomers’ aching knees). Companies such as Coastal Risk Consulting are developing flood risk statistical models at the parcel level.

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Will Moneyball Analytics Kill Loyalty and Leadership?

Harvard Business Review

Unlike for a Procter & Gamble or Unilever, Morey muses, there is no "aging curve" for marketing prowess: "We can't say that, after 50, this guy won't have another good marketing idea again.". Bill Parcells, the Super Bowl-winning coach, was famous for saying , "You are what your record says you are." But why not?