Remove Human Needs Remove Human Resources Remove Management Remove SWOT
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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The reason: a fundamental flaw in the management process that is supposed to renew brand health. The blemish is the abdication of brand attention by top management. In the CEO Afterlife. Main menu Home.

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Should the Strategic Plan Rest in Peace? | In the CEO Afterlife

In the CEO Afterlife

The process that started in the 1950’s evolved through various strategic analyses including SWOT (Strengths, Weaknesses, Opportunities, and Threats), Michael Porter’s competitive strategy model, core competencies, strategic intent and business transformation. Isn’t top management supposed to be the strategic experts of the organization?