An Inside View of How LVMH Makes Luxury More Sustainable
Harvard Business Review
JANUARY 11, 2017
Belvedere Vodka, a brand with sales in 120 countries, has pursued many large-scale projects to reduce its CO2 footprint. Charles Gibb, Belvedere’s CEO, says it made a strategic choice to invest in this project, even though it had a longer payback period than normal. LVMH’s approach is somewhat unique.
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