Remove Human Resources Remove Leadership Remove Niche Marketing Remove Quality
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Bullied by a Monopoly

In the CEO Afterlife

The quality of the product was outstanding. So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. A long time ago, I’d bought some jam and fruit syrup from British Columbia’s Okanagan Valley.