In the CEO Afterlife

JUNE 7, 2012

The quality of the product was outstanding. So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. A long time ago, I’d bought some jam and fruit syrup from British Columbia’s Okanagan Valley.

Niche Marketing 206

Niche Marketing Brand Retail Company 206

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Keep up the good work.

Brand 271

Brand Blog How To Public Relations 271

Strategy Driven

DECEMBER 2, 2011

The longer they network, the better they get at niche marketing. Breakfast clubs carved their own niche… a balance of business, community and social networking. Leadership Programs Community stewardship – for the right reasons – is wonderful. Leadership programs exist in every major city.

Committee 52

Committee Learning-by-Doing Consultative Budgeting 52

Harvard Business Review

NOVEMBER 14, 2017

This notion of data ownership, or “data as equity,” has become an increasingly loud refrain as organizations collide with private consumer information on things such as with whom their customers communicate, the types of cars they drive, their ages and other demographic qualities, and their shopping habits.

Content 8

Content Niche Marketing Discount Travel 8