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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Leadership. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Human Resources. Leadership. In the CEO Afterlife. Main menu Home. Brand Surgery – excerpts from my Marketing Magazine article. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.

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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

Total Quality Management (TQM) is recognized as a prerequisite for survival. TQM has increased profitability in some corporations up to six times. This is not something that can be conducted alone by internal human resources departments. Anyone who is unwilling to spend for quality is hastening company decline.

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