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The Entrepreneurial Corporation: Oxymoron? | In the CEO Afterlife

In the CEO Afterlife

APRIL 4, 2011

by John • April 4, 2011 • Leadership , Strategy • 0 Comments. The change-makers are small to medium size enterprises that either lead niche categories or are keen to knock the big guy from the top rung of a mass market. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

CEO 150
CEO Mass Marketing Class Brand 150
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The More Experience You Have, the Worse You Are at Bootstrapping

Harvard Business Review

JULY 22, 2015

For their data, the researchers turned to the movie business, where all three types of resources are at work on every project. Studying 837 mass-market movies released between 1996 and 2003, they collected data on the movies’ producers and their prior experience.

RBV 8
RBV Mass Marketing Budgeting Brand 8
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