Remove Idea Generation Remove Incubator Remove Marketing Remove Stage-Gate
article thumbnail

Two Questions to Ask Before You Set Up an Innovation Unit

Harvard Business Review

The seven roles for CIUs are: designing shelter for innovation; supporting best practices and methods; developing skills; supporting business unit initiatives; identifying new market spaces; facilitating ideas generation; and directing seed funding. following a traditional stage-gate process).

article thumbnail

What Big Companies Get Wrong About Innovation Metrics

Harvard Business Review

Market share, cost reductions, and profit margins of new businesses are examples of impact metrics. The most widely used metric among our respondents, for instance, was revenue being generated by new products or services over the course of their first few years in the market. stage to the next. Number of ideas generated.

article thumbnail

Design Thinking Is Fundamentally Conservative and Preserves the Status Quo

Harvard Business Review

The criticisms are several: that design thinking is poorly defined ; that the case for its use relies more on anecdotes than data; that it is little more than basic commonsense, repackaged and then marketed for a hefty consulting fee.