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How to Make Sustainability Every Employee’s Responsibility

Harvard Business Review

I have interviewed over 100 CEOs, C-suite executives, middle managers, and shop floor workers in more than 25 companies across the world to understand why most companies fail to embed sustainability in their business models and, also, what drives success among the handful that do. billion, prompting them to revisit the goal.

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Scaling Your UX Strategy

Harvard Business Review

It's the "new black," to borrow from a fashion phrase — as well as a reference to its influence on profitability. Today, it is not uncommon to hear an executive talk about managing a $30 billion brand. As brand thinking has been institutionalized, management has figured out ways to assign value to this "asset."