Uniqueness Helps When It Comes To Getting Investment
The Horizons Tracker
JUNE 21, 2021
Chan Kim and RenĂ©e Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. Deviating from industry norms. This is especially so if it’s markedly different from rivals in their industry.
Let's personalize your content