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Why Companies Are Betting Against Big Ideas

Harvard Business Review

FEBRUARY 29, 2012

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

Kahneman 15
Kahneman Tversky Company Innovation 15
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Why Those Guys Won the Economics Nobels

Harvard Business Review

APRIL 2, 2014

You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium. A mini-glossary: beta is the amount that an individual stock fluctuates relative to the overall stock market, and the equity premium is the difference in expected return between stocks and a “riskless” asset such as Treasury bonds.].

CAPM 8
CAPM Discount Price Finance 8
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