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LVMH, Hermès, and the Danger of Going 'A Little Bit Public'

Harvard Business Review

The recent headlines about John Galliano's tirade at a Parisian restaurant has brought the not so recent attempt by Bernard Arnault to gain influence and potential control of Hermès International into the limelight. The objectives of the two sides could be very different, rendering any finer analysis of potential strategy upsides irrelevant.