Information Technology, Innovation and Mass Marketing

Is the Drone's Potential Being Shot Down Too Fast?

Harvard Business Review

APRIL 23, 2013

Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption." This is a kind of innovation that, thanks to fast-evolving technology, arrives in the marketplace simultaneously better, cheaper, and more capable of improving than the existing alternatives.

Mass Marketing

Mass Marketing Technology Long-term Innovation

From Zipcar to the Sharing Economy

Harvard Business Review

JANUARY 3, 2013

Avis has taken an interesting (and bold) step by acquiring Zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption.

Disaggregation

Disaggregation Hammer Mass Marketing Gordon

Leadership Digital

Is the Drone's Potential Being Shot Down Too Fast?

From Zipcar to the Sharing Economy

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