Innovation Leadership Market Penetration Marketing 
HR Digest
OCTOBER 13, 2023
Examples of business objectives can include market expansion, revenue growth, cost reductions or optimization, product development, etc. Your sales incentive plan can also introduce an innovative edge to attract top talent towards boosting your team.
Harvard Business Review
JANUARY 29, 2018
For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack. Supermarkets are a case in point.
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