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The $300 House: The Marketing Challenge

Harvard Business Review

When someone in poverty buys a device that improves productivity, the device pays for itself (if it didn't, they wouldn't buy it.) That's enough to participate in other productivity or life-enhancing investments, like a well, or a roof, or health care. Its success will depend on the ability to create a market for the idea.

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The More Experience You Have, the Worse You Are at Bootstrapping

Harvard Business Review

For their data, the researchers turned to the movie business, where all three types of resources are at work on every project. Studying 837 mass-market movies released between 1996 and 2003, they collected data on the movies’ producers and their prior experience.

RBV 8
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Making Room for Reflection Is a Strategic Imperative

Harvard Business Review

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business." So throw Frederick W. After "what", ask "which."