Harvard Business Review

DECEMBER 2, 2010

When someone in poverty buys a device that improves productivity, the device pays for itself (if it didn't, they wouldn't buy it.) That's enough to participate in other productivity or life-enhancing investments, like a well, or a roof, or health care. Its success will depend on the ability to create a market for the idea.

Marketing 14

Marketing Mass Marketing Early Adopters Venture Capitalist 14

Harvard Business Review

JULY 22, 2015

For their data, the researchers turned to the movie business, where all three types of resources are at work on every project. Studying 837 mass-market movies released between 1996 and 2003, they collected data on the movies’ producers and their prior experience.

RBV 8

RBV Mass Marketing Budgeting Brand 8

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business." So throw Frederick W. After "what", ask "which."

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15