Harvard Business Review

JULY 22, 2015

Studying 837 mass-market movies released between 1996 and 2003, they collected data on the movies’ producers and their prior experience. For the financial resources, they used each movie’s production budget. All the movies were released by a major Hollywood studio and played on at least 1,000 screens in the U.S. (The

RBV 8

RBV Mass Marketing Budgeting Brand 8

Harvard Business Review

DECEMBER 2, 2010

When someone in poverty buys a device that improves productivity, the device pays for itself (if it didn't, they wouldn't buy it.) That's enough to participate in other productivity or life-enhancing investments, like a well, or a roof, or health care. Its success will depend on the ability to create a market for the idea.

Marketing 15

Marketing Mass Marketing Early Adopters Venture Capitalist 15

Harvard Business Review

JUNE 15, 2017

1 — Consistent Leadership Over Time Matters in This Market. In this mix, an American company must develop a unique, India-specific strategy and product road map. Dropping products designed for other markets into India does not work beyond the short term. Understanding it takes time and focus.

CEO 12

CEO Long-term Short-term Mass Marketing 12

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business." So throw Frederick W. After "what", ask "which."

Short-term 16

Short-term Guidelines Mass Marketing Telecommunications 16

Harvard Business Review

MAY 30, 2014

Not Good at All Google Finally Discloses Its Diversity Record, and It’s Not Good PBS NewsHour Google released its global workforce numbers, revealing that 70% of its employees are men, a number that increases to 83% and 79% if you look only at tech jobs and leadership roles. Two percent of Google employees are black.

Short-term 8

Short-term Mass Marketing Long-term Diversity 8

Harvard Business Review

FEBRUARY 7, 2018

They have pricing, product, brand, portfolio and corporate strategies. But very few actually give real thought to how to grow the category in a holistic manner of breakthrough product innovation and breakthrough business model innovation. Can they shift from mass marketing to super-premium, direct to consumer strategies?

Strategy 14

Strategy Mass Marketing Business Model Brand 14

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market).

Mass Marketing 9

Mass Marketing Transportation Depreciation Short-term 9