Leading Blog

DECEMBER 12, 2022

. • Technology and Operations: A startup must be able to fulfill its value promise, which entails actually inventing the product, building git, physically delivering it, and servicing it after it’s been sold. Marketing: How much to spend on marketing. As a consequence, the venture’s first product is likely to miss the mark.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

Lead Change Blog

NOVEMBER 22, 2017

The little-known fact is that Nokia had invested USD40 billion into creating a similar style iPhone device with color touchscreens, maps and shopping but the product never hit the shelves as management thought it would not have mass market appeal. How wrong they were. Slow Down To Speed Up.

Mass Marketing 258

Mass Marketing Information Marketing Team 258

Leading Blog

MARCH 3, 2015

Combining sound judgment with imaginative vision, Producers think up entirely new products, services, strategies, and business models. Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Leadership Partnership. Taking a Relative View of Risk.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14

Frank Sonnenberg Online

DECEMBER 1, 2020

Remember… Trust takes a long time to develop, but it can be destroyed by a single action. You let your salespeople discount products rather than justify the sale based on the value provided. — You rush a product or service to market even though it’s not ready for prime time — You hope you can work out the bugs before customers notice.

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

DECEMBER 17, 2012

Successful firms have an established customer base, most of whom are satisfied with the products they are purchasing. Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. In other words, Apple makes products that they themselves want to use.

Christensen 8

Christensen Disruptive Innovation Mass Marketing Wireless 8

Harvard Business Review

JUNE 15, 2017

1 — Consistent Leadership Over Time Matters in This Market. PepsiCo developed an entire line of snack foods, Kurkure, just for India, while Whirlpool designed its washing machines to attract Indian buyers who preferred hand washing. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S.

CEO 9

CEO Long-term Short-term Mass Marketing 9