Leadership Reference Social Capital Technology 
Harvard Business Review
DECEMBER 13, 2017
” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product.
Harvard Business Review
SEPTEMBER 10, 2012
She also scores high in your Net Promoter Score surveys, but at the moment (like most "promoters") she's never actually referred a profitable customer to you. They're helping customers build social capital. That's because you haven't reached out to her to do so. They're improving customers' lives.
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