Harvard Business Review
MAY 5, 2014
Very few people would question the value of such stories, but just knowing that they work is not much help to anyone trying to master the art of analytical storytelling. The alternative I call “ Eureka ” stories, which involve long, analytically-driven searches for a solution to a complex problem.
Harvard Business Review
AUGUST 23, 2013
A Jesuit friend of mine at neighboring Georgetown once told me, with admiration, how for years Trachtenberg outfoxed the rival school in everything from strategy to marketing to real estate acquisition, and in the process transformed underdog GW into a national powerhouse. A few years ago, Trachtenberg, together with Gerald B.
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