Accelerating Customer Adoption at the Bottom of the Pyramid
Harvard Business Review
JANUARY 31, 2013
It starts with a trickle : To illustrate this challenge from my own experience, let's look at the example of drip irrigation , a technology that has been around for more than 50 years. This technology has been shown to save water and labor, and to increase yield in a variety of crops. In the trenches : Why is behavior entrenched?
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