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Why Your Company Culture Should Match Your Brand

Harvard Business Review

Rarely do people point to encouraging employees to disagree with their managers, as Amazon does, or firing top performers, as Jack Welch did at GE. I’m not just talking about the obvious problem of managers who treat their employees poorly.

Brand 8
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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

The solution, we decided, was to acquire a local company that had already gained traction in the market and that could provide us with proven local management as well as help us with web search, which had become a priority after we bought U.S. The company was owned by management, venture capitalists, and SoftBank.