Management Motivation Stress Zimbardo 
Lead Change Blog
JANUARY 28, 2015
Ever wonder why this small book about a psychotherapy model is so popular with leaders, managers, and others who deal with normal people, rather than with those who suffer psychologically? Using the current lingo, he used neuroscience to engage both our cognitive and our emotional motivations.
Harvard Business Review
JUNE 12, 2012
When I met for lunch with Dr. Phil Zimbardo , the former president of the American Psychological Association, I knew him primarily as the mastermind behind The Stanford Prison Experiment. In just days, the prisoners demonstrated symptoms of depression and extreme stress and the guards had become sadistic. The lesson?
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